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Celebrate The Innovation

RedHotIdeas's Client: Polartec
Apex awards 2023
WORLDWIDE COMMUNICATION CAMPAIGN

Polartec Apex Awards 2023

Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.
Credits
Matteo Zanga Photographer
TAILORED NARRATIVE

The Process Behind The Campaign

We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
DIGITAL STRATEGY

The Digital Strategy

To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
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Celebrate The Innovation

RedHotIdeas's Client: Polartec
Apex awards 2023
GIRO D’ITALIA - BEHIND THE SCENES

The True Spirit Of Cycling

Giromania by Tacx illustrates Giro d’Italia from an unprecedented point of view. Great champions, companies, mechanics, and sport directors revealed us curiosities, and exclusive anecdotes: the true spirit behind such an important event.
Giromania
Giromania
Giromania
Credits
Iacopo Barattieri Photographer
Giromania
Giromania
Giromania
Giromania
Giromania
Giromania
Giromania
EMOTIONS

Tacx X Giro d'Italia

We decided to present the products of the sponsor Tacx from a new perspective, through an emotional storytelling at the discovery of the values of cycling.
Giromania
Giromania
Giromania
Giromania
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RedHotIdeas's Client: Polartec
Apex awards 2023
ADV CAMPAIGN

Celebrate The Innovation

We have created the entire Solar campaign for Garmin EMEA. During a special expedition on the Grandes Murailles chain, at the crack of dawn, we shot with alpinist Hervé Barmasse. Next, we designed the European ADV campaign, and took care of the display of the products in stores.
Garmin Solar
Garmin Solar
Garmin Solar
Garmin Solar
Garmin Solar
Credits
Daniele Molineris Photographer
Garmin Solar
Garmin Solar
Garmin Solar
Garmin Solar
SOLAR SMARTWATCH

Where Fashion Meets Innovation

Garmin’s engineers have developed a GPS smartwatch with a solar charging system to increase the battery life like never before.
Garmin Solar
Garmin Solar
Garmin Solar
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