Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.
We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
DIGITAL STRATEGY
The Digital Strategy
To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
Since the beginning, we crafted a holistic brand experience for Invictus Yacht, seamlessly blending offline and online strategies into an integrated approach covering the entire communication funnel. We focused on building a powerful online presence through an engaging website and compelling social media presence while bringing the Invictus Yacht lifestyle to life through engaging content. This included crafting evocative product catalogues and elegant monographies that not only showcased the yachts but also celebrated the brand's core values. This comprehensive strategy still ensures consistent and impactful brand storytelling across all touchpoints, ultimately reinforcing Invictus Yacht's position as an icon of luxury yachting.
BRANDING
The New Dimension Of Luxury
Red Hot Ideas didn't just shape a brand, we crafted a legacy. For Invictus Yacht, we envisioned and brought to life a world of timeless elegance, where power and grace converge, establishing the brand as the beacon of sophistication in the luxury yachting world. From the iconic logo to every carefully curated image, we've instilled Invictus Yacht with an aura of aspirational luxury, capturing its essence and establishing the brand as a true icon in the world of yachting.
Photographers & videomakers: Alberto Cocchi, Alessandro Guerrieri, Pietro Bianchi, Daniele Molineris, Matteo Zanga, Daniele Caracciol, Alexander Pizzey.
“VOGUE WHITE” CANNOT BE UNSEEN
TT420 Launch
To mark the launch of the striking TT420, we developed a compelling narrative around Invictus Yacht’s newest vessel. It crafted "White Audacia,” a dedicated monograph celebrating the yacht's unique "Personal White" color scheme, and produced a series of video teasers that pulsed with the TT420's inherent boldness. Through a stroke of creative genius, we personified the boat, transforming it into a modern model whose magnetic presence embodies the yacht's audacious spirit. As a result, "Vogue White" becomes a synonymous for unforgettable confidence and allure.
AN EXCLUSIVE COMMUNITY
Invictus People
As part of the brand strategy to get in touch with their audience, we launched and established Invictus People, an exclusive community for those who appreciate the finer things in life – the elegance, the details, the unique allure of the Invictus lifestyle. By sharing their experiences on social media with #INVICTUSYACHT and @INVICTUSYACHT, Invictus owners and enthusiasts alike gain access to this refined group. With Invictus People, relaxation meets sophistication, fun meets elegance, and the open water becomes an invitation to create unforgettable moments with friends, bathed in sun and immersed in the unmistakable style of Invictus Yachts.
Giromania by Tacx illustrates Giro d’Italia from an unprecedented point of view. Great champions, companies, mechanics, and sport directors revealed us curiosities, and exclusive anecdotes: the true spirit behind such an important event.
We decided to present the products of the sponsor Tacx from a new perspective, through an emotional storytelling at the discovery of the values of cycling.
We have created the entire Solar campaign for Garmin EMEA. During a special expedition on the Grandes Murailles chain, at the crack of dawn, we shot with alpinist Hervé Barmasse. Next, we designed the European ADV campaign, and took care of the display of the products in stores.
