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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
THE EVENT

Garmin Beat Yesterday Awards

Every year, Garmin Italy honors the stories and individuals who have defied their limits with the Beat Yesterday Awards. Over time, the event has evolved to seamlessly adapt to new challenges. It began as an award to professional athletes, then transformed into a contest that celebrates everyday individuals with unwavering, inspiring passions.
Credits
Videomaker: Igor D’India, Francesco Andreoli, Massimiliano Santillo, Patrick Invernici, Jacopo Zomparelli, Matteo Zanga, Backstage: DigitalDodo, Pietro Bianchi
Locations
Telelombardia, Spazio Gessi Milano, Villa Necchi Campiglio
The event has brought together renowned athletes like Filippo Ganna, Alex Zanardi, Simone Moro, Hervé Barmasse, and Max Sirena.
EVENT COORDINATION AND ART DIRECTION

Art Direction

Red Hot has been a partner of Garmin Italy since the very beginning of this initiative. We’ve taken an active role in the art direction, designing everything from the coordinated image to the prizes themselves. The Beat Yesterday Awards are true shows, and that’s why we’ve built stages that have hosted outstanding presenters like Linus and Davide Camicioli.
AUTHENTIC STORIES

The Power Of Storytelling

To bring to life authentic and inspiring stories, we provide a platform for the protagonists to share their remarkable experiences through videos that are showcased during the ceremony.
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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
THE EXCLUSIVE CLUB

See Today With The Eyes Of Tomorrow

Few passions unite people like a ride. Thus, Garmin Italy created the Garmin Cycling Club, thanks to which all Garmin-lovers can share rides and exclusive experiences with great champions.
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Credits
Federico Vitali Photographer
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
COMMUNITY

An Elite Cycling Club

The Garmin Cycling Club is exclusive, yet it is open to anyone who wants to share unique experiences. It develops in three meritocratic levels (Founders, Leaders, and Members), based on their activities and their active participation in the community.
Garmin Cycling ClubGarmin Cycling Club
WELCOME KIT & VISUAL IDENTITY

The Values Of The Club

We designed the logo, a custom clothing line and a membership kit that remind in all their aspects the values of the Club: competition, belonging, and speediness. The lines of the logo evoke dynamism and the unmistakable bands of the world champions’ jerseys. The Founders’ symbol is the ultimate expression of power and sovereignty. The colors of the Club, gold and blue, emphasize its exclusivity and prestige.
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
Garmin Cycling Club
THE VIDEO

A Video That Speaks For Itself

An intense hour and a half before going to work. A tour in the woods during the golden hour. Alpine passes on Sundays. Or simply getting lost not caring about the result. This is how we decided to communicate Garmin’s initiative. The video was shot while riding with outstanding Italian athletes, such as Alessandro Ballan, Virginia Cancellieri, Norma Gimondi, Marco Aurelio Fontana, Davide Camicioli and others.
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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
WORLDWIDE COMMUNICATION CAMPAIGN

Polartec Apex Awards 2023

Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.
Credits
Matteo Zanga Photographer
TAILORED NARRATIVE

The Process Behind The Campaign

We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
DIGITAL STRATEGY

The Digital Strategy

To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
EXPLORING INVICTUS VISION

See Today With The Eyes Of Tomorrow

We have created Invictus Trilogy, a set of three monographs published on an annual basis, with which boating enthusiasts dive to discover Invictus Yacht, its people and its products.
Invictus Yacht
Credits
Pietro Bianchi Photography, Matteo Zanga Photography, Paolo Sandolfini Photography
Invictus Yacht
01

People

People is a journey through the creating process of the yachts that wants to celebrate every single person making the project concrete, real. The futuristic images bring the reader to another dimension, beyond the shipyards, beyond the sea.
Invictus Yacht
Invictus Yacht
Invictus Yacht
02

Utopia

When the power of marble meets the lightness of water, utopia becomes reality. Classic and future meet in this second monograph that celebrates the GT320 Versilys, Invictus’ first and only yacht embellished with marble finishes.
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
03

Audacia

In all its boldness, purity and elegance, white is the protagonist of this monograph at the discovery of the new shade of white, the Vogue White. Boating blends with fashion in a work printed on two different types of papers: one more traditional and another one that recalls the most famous fashion magazines.
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
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Garmin
Beat yesterday awards
GLOBAL PROJECT

See Today With The Eyes Of Tomorrow

For several years, Red Hot has been the reference agency of the global Asics FrontRunner project, taking care of the community management activities and selecting Ambassadors among Italian running enthusiasts.
Asics FrontRunner
Asics FrontRunner
Asics FrontRunner
Asics FrontRunner
Asics FrontRunner
Credits
Asics Frontrunners Photo
Asics FrontRunner
Asics FrontRunner
Asics FrontRunner
COMMUNITY

A Sound Mind in a Sound Body

Asics believes movement has the power to set the mind free. With FrontRunner, the brand has created a worldwide community that runs and trains together.
Asics FrontRunner
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Garmin
Beat yesterday awards
THE MONOGRAPH

See Today With The Eyes Of Tomorrow

In this monograph, the car becomes the exceptional protagonist of a tale printed through the stochastic screening method, which reveals the subtlest shades of the images.
Lamborghini Miura
Lamborghini Miura
Credits
Pietro Bianchi Photographer
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
ICONIC SUPERCAR

Vintage Charm

Famous for its elegance and competitiveness, Lamborghini Miura is an icon among supercars. The idea of a monograph was born as an homage to one of the cars that made the history of motorsport.
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
THE VISION BEHIND THE PHOTOGRAPHY

Design Perfection

Our vision and Pietro Bianchi’s photos match perfectly. The dark background and the play of lights and shadows exalt the car body’s silver.
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
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Garmin
Beat yesterday awards
AN EXTRAORDINARY JOURNEY

See Today With The Eyes Of Tomorrow

We developed a monograph that presents Collezione Nove and its outdoor products in a unique way. Specifically, we focused on five pergolas, and we matched each of them with a special natural setting, giving the idea of a shelter in which to find our inner peace. This work is not only a monograph, it is a true sensorial experience.
Collezione Nove
Credits
Anna Fendi Courtesy, Pietro Bianchi Photography
Collezione Nove
THE MINDS BEHIND THE DESIGN

Anna Fendi And Christian Grande

Anna Fendi’s creativity, passion, and style meet with Christian Grande’s aesthetic research, design, and innovation. Through the pages, the two spirits talk about their perspectives and values that led to the launch of the brand.
Collezione Nove
Collezione Nove
EXOTIC GREEN EXPERIENCE

Exotic Green

One of the natural settings we decided to explore is wild nature, which breaks every rule and releases beauty from every corner, every leaf.
Collezione Nove
Collezione Nove
Collezione Nove
CANYON EXPERIENCE

Canyon Rouge

Sometimes it’s nice to let go and forget about habits. We have chosen to express this concept through the image of the canyon: immense, desert, changeable, and eternal at the same time.
Collezione Nove
Collezione Nove
Collezione Nove
OCEAN BLUE EXPERIENCE

Ocean Blue

How light can the horizon line be? With its sense of calm and infinity, the ocean could not but be a stage of our journey at the discovery of new worlds.
Collezione Nove
Collezione Nove
Collezione Nove
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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
GIRO D’ITALIA - BEHIND THE SCENES

The True Spirit Of Cycling

Giromania by Tacx illustrates Giro d’Italia from an unprecedented point of view. Great champions, companies, mechanics, and sport directors revealed us curiosities, and exclusive anecdotes: the true spirit behind such an important event.
Giromania
Giromania
Giromania
Credits
Iacopo Barattieri Photographer
Giromania
Giromania
Giromania
Giromania
Giromania
Giromania
Giromania
EMOTIONS

Tacx X Giro d'Italia

We decided to present the products of the sponsor Tacx from a new perspective, through an emotional storytelling at the discovery of the values of cycling.
Giromania
Giromania
Giromania
Giromania
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See Today With The Eyes Of Tomorrow

Garmin
Beat yesterday awards
GROWING TALENTS

Arena X Federazione Italiana Nuoto

Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
Credits
Federico Vitali Videomaker
BORN TO SWIM

Swimming Rising Stars

Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
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Garmin
Beat yesterday awards
GARMIN WATCHSTORE CHANNEL PROJECTS

See Today With The Eyes Of Tomorrow

Garmin Italia has been entrusting its communication to our vision, and watches are no exception. We’ve chosen to communicate these products triggering a sense of exclusivity. We’ve supported the creation of some limited-edition collections, taking care of the design of the packaging, and bringing our philosophy in several shootings.
Garmin
Credits
Pietro Bianchi Photographer
Garmin
Garmin
A MOMENT THAT LAST FOREVER

Timeless Edition

Make memories you’ll cherish forever. This is the message behind Garmin’s Timeless Edition. This exclusive collection comes with a customized charging base engraved with an unforgettable date, so that it will always be possible to go back in time and relive a moment of pure happiness.
Garmin
Garmin
PORTOFINO EDITION

Escape Collection

With a blue leather wristband, this collection reminds in every detail of picturesque Portofino. The packaging is in shades of blue, recalling the colors of the seaside that carries us with itself even in the images.
Garmin
Garmin
Garmin
FASTER THAN TIME

Race Experience

Faster than time. This limited edition provided the opportunity to experience speed on a supercar. The packaging, black and red, reminded in every detail of motorsports, conveying a sense of determination, strength, and dynamism.
Garmin
Garmin
Garmin
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