WORLDWIDE COMMUNICATION CAMPAIGN

Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.

TAILORED NARRATIVE

We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.

DIGITAL STRATEGY

To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.

COMMUNICATION CAMPAIGN & EDITORIAL

Since the beginning, we crafted a holistic brand experience for Invictus Yacht, seamlessly blending offline and online strategies into an integrated approach covering the entire communication funnel. We focused on building a powerful online presence through an engaging website and compelling social media presence while bringing the Invictus Yacht lifestyle to life through engaging content. This included crafting evocative product catalogues and elegant monographies that not only showcased the yachts but also celebrated the brand's core values. This comprehensive strategy still ensures consistent and impactful brand storytelling across all touchpoints, ultimately reinforcing Invictus Yacht's position as an icon of luxury yachting.

BRANDING

Red Hot Ideas didn't just shape a brand, we crafted a legacy. For Invictus Yacht, we envisioned and brought to life a world of timeless elegance, where power and grace converge, establishing the brand as the beacon of sophistication in the luxury yachting world. From the iconic logo to every carefully curated image, we've instilled Invictus Yacht with an aura of aspirational luxury, capturing its essence and establishing the brand as a true icon in the world of yachting.

“VOGUE WHITE” CANNOT BE UNSEEN

To mark the launch of the striking TT420, we developed a compelling narrative around Invictus Yacht’s newest vessel. It crafted "White Audacia,” a dedicated monograph celebrating the yacht's unique "Personal White" color scheme, and produced a series of video teasers that pulsed with the TT420's inherent boldness. Through a stroke of creative genius, we personified the boat, transforming it into a modern model whose magnetic presence embodies the yacht's audacious spirit. As a result, "Vogue White" becomes a synonymous for unforgettable confidence and allure.

AN EXCLUSIVE COMMUNITY

As part of the brand strategy to get in touch with their audience, we launched and established Invictus People, an exclusive community for those who appreciate the finer things in life – the elegance, the details, the unique allure of the Invictus lifestyle. By sharing their experiences on social media with #INVICTUSYACHT and @INVICTUSYACHT, Invictus owners and enthusiasts alike gain access to this refined group. With Invictus People, relaxation meets sophistication, fun meets elegance, and the open water becomes an invitation to create unforgettable moments with friends, bathed in sun and immersed in the unmistakable style of Invictus Yachts.

THE EXCLUSIVE CLUB

Few passions unite people like a ride. Thus, Garmin Italy created the Garmin Cycling Club, thanks to which all Garmin-lovers can share rides and exclusive experiences with great champions.

COMMUNITY

The Garmin Cycling Club is exclusive, yet it is open to anyone who wants to share unique experiences. It develops in three meritocratic levels (Founders, Leaders, and Members), based on their activities and their active participation in the community.

WELCOME KIT & VISUAL IDENTITY

We designed the logo, a custom clothing line and a membership kit that remind in all their aspects the values of the Club: competition, belonging, and speediness. The lines of the logo evoke dynamism and the unmistakable bands of the world champions’ jerseys. The Founders’ symbol is the ultimate expression of power and sovereignty. The colors of the Club, gold and blue, emphasize its exclusivity and prestige.

THE VIDEO

An intense hour and a half before going to work. A tour in the woods during the golden hour. Alpine passes on Sundays. Or simply getting lost not caring about the result. This is how we decided to communicate Garmin’s initiative. The video was shot while riding with outstanding Italian athletes, such as Alessandro Ballan, Virginia Cancellieri, Norma Gimondi, Marco Aurelio Fontana, Davide Camicioli and others.

DISCOVER THE UNKNOWN

Are there really limits to what a human being can do? Or are they just mere impositions of the mind? The unknown remains unknown until it is discovered. The real failure is not trying, giving up, not getting back up after a defeat.

SNAPSHOTS OF ACHIEVEMENTS

This publication is dedicated to all those people who, with their desire to change the present, have made history. Snapshots of achievements, hard work, pain, defeats and victories. Moments that will remain indelible forever, captured by great photographers.

ADVENTUROUS SPIRIT

Garmin Italy is there. In victories and defeats. On the wrist of those who have the courage to push themselves further and look to the future with curious eyes and an adventurous spirit. Together with those who never stop.

EXPLORING INVICTUS VISION

We have created Invictus Trilogy, a set of three monographs published on an annual basis, with which boating enthusiasts dive to discover Invictus Yacht, its people and its products.

01

People is a journey through the creating process of the yachts that wants to celebrate every single person making the project concrete, real. The futuristic images bring the reader to another dimension, beyond the shipyards, beyond the sea.

02

When the power of marble meets the lightness of water, utopia becomes reality. Classic and future meet in this second monograph that celebrates the GT320 Versilys, Invictus’ first and only yacht embellished with marble finishes.

03

In all its boldness, purity and elegance, white is the protagonist of this monograph at the discovery of the new shade of white, the Vogue White. Boating blends with fashion in a work printed on two different types of papers: one more traditional and another one that recalls the most famous fashion magazines.

THE MONOGRAPH

In this monograph, the car becomes the exceptional protagonist of a tale printed through the stochastic screening method, which reveals the subtlest shades of the images.

ICONIC SUPERCAR

Famous for its elegance and competitiveness, Lamborghini Miura is an icon among supercars. The idea of a monograph was born as an homage to one of the cars that made the history of motorsport.

THE VISION BEHIND THE PHOTOGRAPHY

Our vision and Pietro Bianchi’s photos match perfectly. The dark background and the play of lights and shadows exalt the car body’s silver.

GROWING TALENTS

Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.

BORN TO SWIM

Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.

AN EXTRAORDINARY JOURNEY

We developed a monograph that presents Collezione Nove and its outdoor products in a unique way. Specifically, we focused on five pergolas, and we matched each of them with a special natural setting, giving the idea of a shelter in which to find our inner peace. This work is not only a monograph, it is a true sensorial experience.

THE MINDS BEHIND THE DESIGN

Anna Fendi’s creativity, passion, and style meet with Christian Grande’s aesthetic research, design, and innovation. Through the pages, the two spirits talk about their perspectives and values that led to the launch of the brand.

EXOTIC GREEN EXPERIENCE

One of the natural settings we decided to explore is wild nature, which breaks every rule and releases beauty from every corner, every leaf.

CANYON EXPERIENCE

Sometimes it’s nice to let go and forget about habits. We have chosen to express this concept through the image of the canyon: immense, desert, changeable, and eternal at the same time.

OCEAN BLUE EXPERIENCE

How light can the horizon line be? With its sense of calm and infinity, the ocean could not but be a stage of our journey at the discovery of new worlds.

Brand Positioning

We have envisioned a world without borders, where the man lives in harmony with nature and becomes one with it. A simple and accessible world, yet made exclusive by the choices of a few. The boat becomes a means and a place at the same time. Opportunity for exploration and moment for reflection. Experience and sharing beyond customs.

The Shooting

For the shooting, we embarked on a journey to capture the essence of Sacs Rebel, immersing ourselves in the raw beauty of four different locations. The captivating imagery served as the foundation for Sacs Rebel’s website and catalog, carrying potential owners in a world of boundless possibilities.

The Catalog

The Rebel spirit extends beyond the pages of the catalogue. We meticulously selected a paper that exudes a raw material quality, reminiscent of far-off lands. Intricate hot foil stamping, UV printing, and serigraphy on colored paper further enhance the tactile experience, bringing the Rebel story to life.

AN ITINERANT WINDOW DISPLAY

Authentic Project is a journey through legendary feats that have etched their mark on history. In collaboration with Garmin Italy, we’ve transformed the epic achievements of exceptional athletes into itinerant window displays for leading Italian jewelry stores.

NANGA PARBAT’S HISTORIC WINTER ASCENT

On February 26, 2016, alpinists Simone Moro, Alex Txikon, and Ali Sadpara made it to the first historic winter ascent of Nanga Parbat’s summit at 8,126m. Moro’s expedition suit and ice axe, two symbols of courage and resilience, are one of the protagonists of this unique project.

THE HOUR RECORD

Italian cycling star Filippo Ganna tackled the prestigious hour record on October 7, 2022, pushing the boundaries of human endurance on the velodrome track. His Bolide F HR 3D is another key player in this initiative.