Since the beginning, we crafted a holistic brand experience for Invictus Yacht, seamlessly blending offline and online strategies into an integrated approach covering the entire communication funnel. We focused on building a powerful online presence through an engaging website and compelling social media presence while bringing the Invictus Yacht lifestyle to life through engaging content. This included crafting evocative product catalogues and elegant monographies that not only showcased the yachts but also celebrated the brand's core values. This comprehensive strategy still ensures consistent and impactful brand storytelling across all touchpoints, ultimately reinforcing Invictus Yacht's position as an icon of luxury yachting.
BRANDING
The New Dimension Of Luxury
Red Hot Ideas didn't just shape a brand, we crafted a legacy. For Invictus Yacht, we envisioned and brought to life a world of timeless elegance, where power and grace converge, establishing the brand as the beacon of sophistication in the luxury yachting world. From the iconic logo to every carefully curated image, we've instilled Invictus Yacht with an aura of aspirational luxury, capturing its essence and establishing the brand as a true icon in the world of yachting.
Photographers & videomakers: Alberto Cocchi, Alessandro Guerrieri, Pietro Bianchi, Daniele Molineris, Matteo Zanga, Daniele Caracciol, Alexander Pizzey.
“VOGUE WHITE” CANNOT BE UNSEEN
TT420 Launch
To mark the launch of the striking TT420, we developed a compelling narrative around Invictus Yacht’s newest vessel. It crafted "White Audacia,” a dedicated monograph celebrating the yacht's unique "Personal White" color scheme, and produced a series of video teasers that pulsed with the TT420's inherent boldness. Through a stroke of creative genius, we personified the boat, transforming it into a modern model whose magnetic presence embodies the yacht's audacious spirit. As a result, "Vogue White" becomes a synonymous for unforgettable confidence and allure.
AN EXCLUSIVE COMMUNITY
Invictus People
As part of the brand strategy to get in touch with their audience, we launched and established Invictus People, an exclusive community for those who appreciate the finer things in life – the elegance, the details, the unique allure of the Invictus lifestyle. By sharing their experiences on social media with #INVICTUSYACHT and @INVICTUSYACHT, Invictus owners and enthusiasts alike gain access to this refined group. With Invictus People, relaxation meets sophistication, fun meets elegance, and the open water becomes an invitation to create unforgettable moments with friends, bathed in sun and immersed in the unmistakable style of Invictus Yachts.
We have captured Anna Fendi’s aesthetic in a hypnotic logo made of geometric lines, where the absolute protagonists are contrasts, black and white: a combination particularly appreciated in the fashion world.
Anna Fendi is an icon of Italian style, an ambassador of Made in Italy elegance around the world.Her passion for fashion was joined by her love for interior design, which she has imbued with her revolutionary and visionary touch.
THE PROJECT
C9 - Project
C9 was born as the realization of Anna Fendi’s dream:
to make outdoor spaces livable, allowing people to enjoy the beauty of nature.
