LEGACY FORGED IN PASSION AND TRADITION

Capoforte, embodying a "Mediterranean Soul," crafts elegant and powerful boats inspired by its Italian heritage and passion for the sea. This spirit, rooted in timeless elegance and advanced marine technology, permeates every aspect of the brand, from design to the unique experiences it provides.

WEAVING A TAPESTRY OF

Driven by the "Mediterranean Soul," we moved beyond conventional aesthetics to capture the essence of the Capoforte lifestyle. Through alluring visuals and compelling narratives - from photoshoots to online and offline materials - we crafted a cohesive brand experience that resonates with discerning clientele, showcasing Capoforte's commitment to craftsmanship, tradition and passion.

EMBRACING THE COLORS AND TEXTURES OF THE

Capoforte is intrinsically linked to the allure of the Mediterranean. Our communication materials reflect this by drawing inspiration from the vibrant colors and textures of the Mediterranean landscape, evoking a sense of place and belonging. This visual language speaks to the heart of the Capoforte experience: sun-kissed adventures, refined elegance and a deep appreciation for natural beauty.

WORLDWIDE COMMUNICATION CAMPAIGN

Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.

TAILORED NARRATIVE

We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.

DIGITAL STRATEGY

To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.

COMMUNICATION CAMPAIGN & EDITORIAL

Since the beginning, we crafted a holistic brand experience for Invictus Yacht, seamlessly blending offline and online strategies into an integrated approach covering the entire communication funnel. We focused on building a powerful online presence through an engaging website and compelling social media presence while bringing the Invictus Yacht lifestyle to life through engaging content. This included crafting evocative product catalogues and elegant monographies that not only showcased the yachts but also celebrated the brand's core values. This comprehensive strategy still ensures consistent and impactful brand storytelling across all touchpoints, ultimately reinforcing Invictus Yacht's position as an icon of luxury yachting.

BRANDING

Red Hot Ideas didn't just shape a brand, we crafted a legacy. For Invictus Yacht, we envisioned and brought to life a world of timeless elegance, where power and grace converge, establishing the brand as the beacon of sophistication in the luxury yachting world. From the iconic logo to every carefully curated image, we've instilled Invictus Yacht with an aura of aspirational luxury, capturing its essence and establishing the brand as a true icon in the world of yachting.

“VOGUE WHITE” CANNOT BE UNSEEN

To mark the launch of the striking TT420, we developed a compelling narrative around Invictus Yacht’s newest vessel. It crafted "White Audacia,” a dedicated monograph celebrating the yacht's unique "Personal White" color scheme, and produced a series of video teasers that pulsed with the TT420's inherent boldness. Through a stroke of creative genius, we personified the boat, transforming it into a modern model whose magnetic presence embodies the yacht's audacious spirit. As a result, "Vogue White" becomes a synonymous for unforgettable confidence and allure.

AN EXCLUSIVE COMMUNITY

As part of the brand strategy to get in touch with their audience, we launched and established Invictus People, an exclusive community for those who appreciate the finer things in life – the elegance, the details, the unique allure of the Invictus lifestyle. By sharing their experiences on social media with #INVICTUSYACHT and @INVICTUSYACHT, Invictus owners and enthusiasts alike gain access to this refined group. With Invictus People, relaxation meets sophistication, fun meets elegance, and the open water becomes an invitation to create unforgettable moments with friends, bathed in sun and immersed in the unmistakable style of Invictus Yachts.

GROWING TALENTS

Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.

BORN TO SWIM

Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.

THE ULTIMATE DIGITAL TRAVEL GUIDE FOR CYCLISTS

Eroica’s aim was to generate as much leads as possible in partnership with Generali Italia. For this reason, we have imagined and realized the so-called Guide Eroiche, some practical digital travel guides through the ride’s routes of Tuscany.

ON THE ROAD UX DESIGN

The five travel guides, one for each route, were designed for a mobile consultation: the perfect “on the road” UX that follows the cyclist kilometer after kilometer. In order to make the ride even more unique and special, the contents were categorized: from the history to the landscape, from gastronomy to art, and finally from the sport to its famous people.

ESSENZE

We designed the coordinated image of one of the leading industries in the boating field, Besenzoni. Our starting point was the idea to match backgrounds and colors that would remind of the fragrance.

PARFUME DIFFUSER

Nothing can print an image in someone’s mind like details and perfumes. For this reason, Besenzoni decided to create Essenze, a diffuser designed specifically for yachts, but ideal for everyday spaces as well. Essenze Besenzoni comes as an elegant piece of furniture, and it is available in two formats: the stylish Tower diffuser and the invisible Sub one.