We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
The Digital Strategy
To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.
Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.
Eroica’s aim was to generate as much leads as possible in partnership with Generali Italia. For this reason, we have imagined and realized the so-called Guide Eroiche, some practical digital travel guides through the ride’s routes of Tuscany.
The five travel guides, one for each route, were designed for a mobile consultation: the perfect “on the road” UX that follows the cyclist kilometer after kilometer. In order to make the ride even more unique and special, the contents were categorized: from the history to the landscape, from gastronomy to art, and finally from the sport to its famous people.
Nothing can print an image in someone’s mind like details and perfumes. For this reason, Besenzoni decided to create Essenze, a diffuser designed specifically for yachts, but ideal for everyday spaces as well. Essenze comes as an elegant piece of furniture, and it is available in two formats: the stylish Tower diffuser and the invisible Sub one.