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Celebrate The Innovation

RedHotIdeas's Client: Polartec
Apex awards 2023
WORLDWIDE COMMUNICATION CAMPAIGN

Polartec Apex Awards 2023

Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.
Credits
Matteo Zanga Photographer
TAILORED NARRATIVE

The Process Behind The Campaign

We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
DIGITAL STRATEGY

The Digital Strategy

To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
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Celebrate The Innovation

RedHotIdeas's Client: Polartec
Apex awards 2023
GROWING TALENTS

Arena X Federazione Italiana Nuoto

Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
Credits
Federico Vitali Videomaker
BORN TO SWIM

Swimming Rising Stars

Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
Arena Swim Your Best
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RedHotIdeas's Client: Polartec
Apex awards 2023
THE ULTIMATE DIGITAL TRAVEL GUIDE FOR CYCLISTS

Celebrate The Innovation

Eroica’s aim was to generate as much leads as possible in partnership with Generali Italia. For this reason, we have imagined and realized the so-called Guide Eroiche, some practical digital travel guides through the ride’s routes of Tuscany.
Eroica
Credits
Eroica & Nova Eroica Images
Eroica
Eroica
Eroica
Eroica
Eroica
Eroica
ON THE ROAD UX DESIGN

The Mobile Heroic Travel Guide

The five travel guides, one for each route, were designed for a mobile consultation: the perfect “on the road” UX that follows the cyclist kilometer after kilometer. In order to make the ride even more unique and special, the contents were categorized: from the history to the landscape, from gastronomy to art, and finally from the sport to its famous people.
Eroica
Eroica
Eroica
Eroica
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Besenzoni
Besenzoni
Besenzoni

RedHotIdeas's Client: Polartec
Apex awards 2023
ESSENZE BESENZONI

Celebrate The Innovation

We designed the coordinated image of one of the leading industries in the boating field. Our starting point was the idea to match backgrounds and colors that would remind of the fragrance.
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
PARFUME DIFFUSER

Diffuse Your Memories

Nothing can print an image in someone’s mind like details and perfumes. For this reason, Besenzoni decided to create Essenze, a diffuser designed specifically for yachts, but ideal for everyday spaces as well. Essenze comes as an elegant piece of furniture, and it is available in two formats: the stylish Tower diffuser and the invisible Sub one.
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
Besenzoni
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