We supported the Italian launch of four new Adidas Running models – Ultraboost, SL, Adistar, and Adizero Adios Pro 3 – with a dynamic digital campaign that showcases the high-level technical features of the products.
The campaign leveraged a cross platform video strategy, the engagement of the Adidas Runner community, and captivating visuals to generate interest across all stages of the brand’s funnel.
TARGETED COMMUNICATION
The Tailored Messaging
We tailored the messaging to resonate with the Italian market, highlighting each trainer's unique features and benefits for athletes and fitness enthusiasts.
