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Proudly Authentic

RedHotIdeas's Client: Circolo 1901
Fashion Campaign

THE BRAND

Circolo 1901

Circolo 1901 is an Italian clothing brand that stands out in fashion. It frees the purest and most original essence of any piece, making it authentic, “proudly authentic”.
Circolo 1901
Circolo 1901
Credits
Pietro Bianchi Photographer
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
BRAND POSITIONING

The Exclusive Brand Image

We have taken care of the positioning of the brand, respecting and highlighting the values it cares about, such as easiness and authenticity. Through our art direction, Circolo 1901 has managed to build an image that reflects its reality: the originality that distinguishes everyone’s daily life.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
ART DIRECTION

Creativity

Easiness as a way of being original and modern. 
We have curated several shootings and advertising campaigns that enhance Circolo 1901’s philosophy.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
SOCIAL MEDIA

Digital Communication

We have started the brand’s social media from scratch, so as to reach the target audience we defined.
In addition, a new website that enhances the quality and values of the brand has been designed.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
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