Eroica’s aim was to generate as much leads as possible in partnership with Generali Italia. For this reason, we have imagined and realized the so-called Guide Eroiche, some practical digital travel guides through the ride’s routes of Tuscany.
The five travel guides, one for each route, were designed for a mobile consultation: the perfect “on the road” UX that follows the cyclist kilometer after kilometer. In order to make the ride even more unique and special, the contents were categorized: from the history to the landscape, from gastronomy to art, and finally from the sport to its famous people.
