Few passions unite people like a ride. Thus, Garmin Italy created the Garmin Cycling Club, thanks to which all Garmin-lovers can share rides and exclusive experiences with great champions.
The Garmin Cycling Club is exclusive, yet it is open to anyone who wants to share unique experiences. It develops in three meritocratic levels (Founders, Leaders, and Members), based on their activities and their active participation in the community.
WELCOME KIT & VISUAL IDENTITY
The Values Of The Club
We designed the logo, a custom clothing line and a membership kit that remind in all their aspects the values of the Club: competition, belonging, and speediness. The lines of the logo evoke dynamism and the unmistakable bands of the world champions’ jerseys. The Founders’ symbol is the ultimate expression of power and sovereignty. The colors of the Club, gold and blue, emphasize its exclusivity and prestige.
THE VIDEO
A Video That Speaks For Itself
An intense hour and a half before going to work. A tour in the woods during the golden hour. Alpine passes on Sundays. Or simply getting lost not caring about the result. This is how we decided to communicate Garmin’s initiative. The video was shot while riding with outstanding Italian athletes, such as Alessandro Ballan, Virginia Cancellieri, Norma Gimondi, Marco Aurelio Fontana, Davide Camicioli and others.
