Kaspersky X Scuderia Ferrari
SOCIAL ACTIVATION CAMPAIGN
THE PROJECT
Kaspersky X Scuderia Ferrari
We’ve developed a project to engage motorsports enthusiasts that aimed to communicate the partnership between the leading brand in software security and the most famous Team in motorsport.
SHARE YOUR PASSION & WIN THE RACE
Live Your Dream
#RossoPassione gave the opportunity to experience the behind the scenes of the most titled Team in the history of Formula 1, making Tifosi the protagonists of this unique show.