Minedout is an Italian clothing brand that transforms casual denims into sartorial, personalized trousers. The brand’s eye for details makes the product a quality piece, typical of the Italian sartorial essence. What makes these jeans customized, and therefore particular, is the fragrance matched to each of them according to their fabric, seams, and rear leather label.
Starting from the idea of tailored pieces, quality material, and original fragrances, we have built the logo and the image of the brand. The tradition of Made in Italy matches with the customization of the denims, making them really unique and unforgettable.
Mixing Online And Offline
During the launch of the brand, we created a microsite that could be reached only through a secret digital key provided to the sales force, combining a more traditional way of selling to an innovative online communication.