Ice. Mirrors. Winter becomes a language of surfaces. Ice is stripped to its essence, reduced to light, reflection, and line. A minimal landscape where silhouettes sharpen, multiply, and crystallize into icons. Bodies and garments inside a mirrored field, suspended between raw glacier polished and glossy gallery. Natural elements, abstracted into pure visual language
Art Direction, Digital Advertising, Generative AI, Video Editing
Credits
Photographer & Videomaker: Pietro Bianchi - Bluescreen Video & CGI: Mayonese - MUA: Alice Bulgarelli
The background dissolves into an ethereal white, weightless. Out of it emerge precise, fashion-driven forms. Sculptural volumes, controlled lines, technical fabrics carrying the posture of couture. Yet performance is not hidden. It is within the stance, the cut, the attitude. On piste or off, the garment holds the same authority.
Mirror becomes projection. A future reflected back. Precision, awareness, and innovation folded into every surface. Icy tones evoke purity and transparency, a subtle, visual reference to OneMore’s sustainable vision. Technical reliability, winter luxury, and forward design meet inside a single reflective space.
Narrative and imagery follow the same logic: essential, assertive, reduced to the core. nJust direction, balance, and presence. Words behave like light on ice, sharp, controlled, and luminous.nA voice positioned exactly where OneMore lives: between fashion and performance, on the slope and in the city.
“Be limitless” is not simply a work of art to be admired but a multimedia and multisensory creation. A constantly evolving journey that immerses the audience in a reality beyond imagination, transcending the boundaries of vision.
Only those who dare to go beyond the impossible can redefine the concept of limits,
turning every challenge into the dawn of a new success.
Fēnix® 8 embodies all of this. Born from the relentless pursuit of perfection, it combines technological innovation with a visionary spirit. Designed for those who embrace boundless horizons and push their limits beyond the known.
Fēnix® 8 adorns the wrists of those who see the future as an inexhaustible source of infinite possibilities.
Innovation in the fabric, vision in the frame
Made to go beyond. Weather. Limits. Expectations. Polartec® engineered the fabric. Red Hot Ideas shaped the vision. Minimal. Focused. Deliberate. No bodies. No action. Just presence. Light as structure. Rhythm as space. The fabric as the only narrative. Innovation is never declared. It emerges. Precision, protection, performance, all layered into images that don’t describe, but suggest. The creative direction avoided storytelling in the traditional sense, choosing instead to construct a visual architecture: essential, precise, and layered. Every fiber becomes architecture. This is matter, revealed.
Photographer & Videomaker: Matteo Zanga - 3D Video & CGI: Kutuko Studio
THE BEAUTY OF FORM
Zoom in. What looks like surface becomes structure.
Micro-geometries emerge. Precise, rhythmic, intentional. Red Hot captured this invisible order and made it visible.
A visual landscape takes shape: light tracing edges, shadow deepening textures, every detail amplified.
The fabric becomes a system of forms. Minimal, abstract, and quietly monumental.
THE BEAUTY OF NATURAL ELEMENTS
Water. Wind. Friction. The way a drop rolls off the surface. The tension of air. The force of contact.
We let the elements speak with the fabric, and built our images around that conversation.
Design is not only about what you see, but about how you choose to show it.
Red Hot framed this interaction with precision, building images that hold both control and wildness. No drama. Just tension, distilled.
Just the fabric in motion. It folds. It floats. It resists. Soft and structured, fluid and firm. All at once.
Red Hot observed its rhythm and built a visual response. A motion that’s not decorative, but architectural.
Movement becomes mass. Flow becomes design. The fabric performs without needing a performer.
Six Italian swimming rising stars. Among them Nicolò Martinenghi, Thomas Ceccon, Benedetta Pilato and Simona Quadarella. Through the creation of some social media contents, we’ve followed the careers of these talents both inside and outside the swimming pools in a project of Arena and Federazione Italiana Nuoto.
Category
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Art Direction, Social Media Management, Video Editing
Red Hot Ideas was involved in Swim Your Best’s art direction. Shot in some of the most important swimming centers in Europe, but also during their daily lives, the social media contents were aimed at documenting the rise of these young talents in the world swimming scenario.
Giromania by Tacx illustrates Giro d’Italia from an unprecedented point of view. Great champions, companies, mechanics, and sport directors revealed us curiosities, and exclusive anecdotes: the true spirit behind such an important event.
Category
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Advertising, Art Direction, Video Editing
Credits
Iacopo Barattieri Photographer
EMOTIONS
Tacx X Giro d'Italia
We decided to present the products of the sponsor Tacx from a new perspective, through an emotional storytelling at the discovery of the values of cycling.