Eroica is a movement that has never been just about cycling. It is about the poetry of the road, the dust, the effort, the stories. And now, Red Hot Ideas has given it a new digital home worthy of its legacy. The new website makes the experience clearer, more accessible, and easier to navigate, while preserving the unmistakable identity of a brand loved by riders all over the world. Heritage stays at the heart. Function moves faster. The spirit remains heroic.
Web Developement: Futuraweb – Photo & Video Property: L’eroica
WORLDWIDE RACES
From the white roads of Tuscany to events across the globe, the new website brings every Eroica into one intuitive digital journey. Classic and NOVA races are organised through dedicated sections, while multilingual content, race information, routes, travel details, registration flows, galleries, videos, and event programmes designed to guide every rider from first spark to starting line.
COMMUNITY
Eroica is a tribe before it is a calendar. The new website gives space to the people, rituals, symbols, and stories that make this world so instantly recognisable: the Ciclo Club, the heroic bike register, cafés, shop, colours, typography, and imagery rooted in years of strong identity. A digital ecosystem built to make every rider feel part of something larger.
GIORNALE EROICO & FRESH NEWS
Eroica is a tribe before it is a calendar. The new website gives space to the people, rituals, symbols, and stories that make this world so instantly recognisable: the Ciclo Club, the heroic bike register, cafés, shop, colours, typography, and imagery rooted in years of strong identity. A digital ecosystem built to make every rider feel part of something larger.
FESTIVAL
Eroica is made of kilometres, climbs, dust, and effort. But above all, it is made of people. The Festival sections bring the full event experience into view: music, culture, food, meetings, celebrations, and everything that turns a race weekend into a shared ritual. Because the Eroica spirit does not end at the finish line. It gathers there.
Yearly, Polartec Apex Awards celebrate brands that have harnessed the exceptional quality of Polartec fabrics to craft innovative, insightful-designed products.
We crafted a global communication campaign rooted in the understanding that each brand has a unique identity. We determined a tailored narrative and set for each brand, supervised the shooting process, and produced the multimedia content that were displayed at ISPO 2023 in Munich, Germany.
DIGITAL STRATEGY
The Digital Strategy
To amplify global awareness of the Polartec Apex Awards, we have implemented an omnichannel digital strategy that resulted in a remarkable increase of the fanbase and a resounding success in raising brand recognition.
