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A Journey at the Discovery of Invictus Yacht

RedHotIdeas's Client: Invictus Yacht
Monograph series
EXPLORING INVICTUS VISION

A Journey at the Discovery of Invictus Yacht

We have created Invictus Trilogy, a set of three monographs published on an annual basis, with which boating enthusiasts dive to discover Invictus Yacht, its people and its products.
Invictus Yacht
Credits
Pietro Bianchi Photography, Matteo Zanga Photography, Paolo Sandolfini Photography
Invictus Yacht
01

People

People is a journey through the creating process of the yachts that wants to celebrate every single person making the project concrete, real. The futuristic images bring the reader to another dimension, beyond the shipyards, beyond the sea.
Invictus Yacht
Invictus Yacht
Invictus Yacht
02

Utopia

When the power of marble meets the lightness of water, utopia becomes reality. Classic and future meet in this second monograph that celebrates the GT320 Versilys, Invictus’ first and only yacht embellished with marble finishes.
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
03

Audacia

In all its boldness, purity and elegance, white is the protagonist of this monograph at the discovery of the new shade of white, the Vogue White. Boating blends with fashion in a work printed on two different types of papers: one more traditional and another one that recalls the most famous fashion magazines.
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
Invictus Yacht
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The Invictus Trilogy

RedHotIdeas's Client: Invictus Yacht
Monograph series
THE MONOGRAPH

A Journey at the Discovery of Invictus Yacht

In this monograph, the car becomes the exceptional protagonist of a tale printed through the stochastic screening method, which reveals the subtlest shades of the images.
Lamborghini Miura
Lamborghini Miura
Credits
Pietro Bianchi Photographer
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
ICONIC SUPERCAR

Vintage Charm

Famous for its elegance and competitiveness, Lamborghini Miura is an icon among supercars. The idea of a monograph was born as an homage to one of the cars that made the history of motorsport.
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
THE VISION BEHIND THE PHOTOGRAPHY

Design Perfection

Our vision and Pietro Bianchi’s photos match perfectly. The dark background and the play of lights and shadows exalt the car body’s silver.
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
Lamborghini Miura
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The Invictus Trilogy

RedHotIdeas's Client: Invictus Yacht
Monograph series
AN EXTRAORDINARY JOURNEY

A Journey at the Discovery of Invictus Yacht

We developed a monograph that presents Collezione Nove and its outdoor products in a unique way. Specifically, we focused on five pergolas, and we matched each of them with a special natural setting, giving the idea of a shelter in which to find our inner peace. This work is not only a monograph, it is a true sensorial experience.
Collezione Nove
Credits
Anna Fendi Courtesy, Pietro Bianchi Photography
Collezione Nove
THE MINDS BEHIND THE DESIGN

Anna Fendi And Christian Grande

Anna Fendi’s creativity, passion, and style meet with Christian Grande’s aesthetic research, design, and innovation. Through the pages, the two spirits talk about their perspectives and values that led to the launch of the brand.
Collezione Nove
Collezione Nove
EXOTIC GREEN EXPERIENCE

Exotic Green

One of the natural settings we decided to explore is wild nature, which breaks every rule and releases beauty from every corner, every leaf.
Collezione Nove
Collezione Nove
Collezione Nove
CANYON EXPERIENCE

Canyon Rouge

Sometimes it’s nice to let go and forget about habits. We have chosen to express this concept through the image of the canyon: immense, desert, changeable, and eternal at the same time.
Collezione Nove
Collezione Nove
Collezione Nove
OCEAN BLUE EXPERIENCE

Ocean Blue

How light can the horizon line be? With its sense of calm and infinity, the ocean could not but be a stage of our journey at the discovery of new worlds.
Collezione Nove
Collezione Nove
Collezione Nove
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A Journey at the Discovery of Invictus Yacht

RedHotIdeas's Client: Invictus Yacht
Monograph series
SKIWEAR BRAND

A Journey at the Discovery of Invictus Yacht

ist is one of the reference skiwear brands. For over two decades, it has been transforming the passion for sport into sportswear collections, combining high-quality fabrics, comfort, and design.
Vist
Vist
Vist
Credits
Daniele Molineris Photographer
PROFESSIONAL SKIWEAR

Vist Scuderia

Passion for the mountains and speediness blend in Vist Scuderia. We supervised some high-altitude shootings chasing after the athletes around Dolomites’ slopes.
Vist
Vist
Vist
Vist
Vist
Vist
Vist
PROFESSIONAL SKIWEAR

#IAMVIST

#IAMVIST is a project of social communication that aims to increase the brand awareness through the partnership with some Ambassadors chosen specifically to communicate the two souls of the brand: the competitive side and the chic one.
Vist
Vist
FASHION SKIWEAR

Vist Collezione

Vist Collezione brings the professionalism of more than 25 years of experience alongside ski professionals, adding a chic and fashionable touch, typical of Made in Italy.
Vist
Vist
Vist
Vist
Vist
Vist
Vist
We chose to represent this collection through photos that are closer to the fashion world.
Vist
Vist
Vist
Vist
Vist
Vist
Vist
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The Invictus Trilogy

RedHotIdeas's Client: Invictus Yacht
Monograph series

THE BRAND

A Journey at the Discovery of Invictus Yacht

Circolo 1901 is an Italian clothing brand that stands out in fashion. It frees the purest and most original essence of any piece, making it authentic, “proudly authentic”.
Circolo 1901
Circolo 1901
Credits
Pietro Bianchi Photographer
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
BRAND POSITIONING

The Exclusive Brand Image

We have taken care of the positioning of the brand, respecting and highlighting the values it cares about, such as easiness and authenticity. Through our art direction, Circolo 1901 has managed to build an image that reflects its reality: the originality that distinguishes everyone’s daily life.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
ART DIRECTION

Creativity

Easiness as a way of being original and modern. 
We have curated several shootings and advertising campaigns that enhance Circolo 1901’s philosophy.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
SOCIAL MEDIA

Digital Communication

We have started the brand’s social media from scratch, so as to reach the target audience we defined.
In addition, a new website that enhances the quality and values of the brand has been designed.
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
Circolo 1901
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