Since the beginning, we crafted a holistic brand experience for Invictus Yacht, seamlessly blending offline and online strategies into an integrated approach covering the entire communication funnel. We focused on building a powerful online presence through an engaging website and compelling social media presence while bringing the Invictus Yacht lifestyle to life through engaging content. This included crafting evocative product catalogues and elegant monographies that not only showcased the yachts but also celebrated the brand's core values. This comprehensive strategy still ensures consistent and impactful brand storytelling across all touchpoints, ultimately reinforcing Invictus Yacht's position as an icon of luxury yachting.
BRANDING
The New Dimension Of Luxury
Red Hot Ideas didn't just shape a brand, we crafted a legacy. For Invictus Yacht, we envisioned and brought to life a world of timeless elegance, where power and grace converge, establishing the brand as the beacon of sophistication in the luxury yachting world. From the iconic logo to every carefully curated image, we've instilled Invictus Yacht with an aura of aspirational luxury, capturing its essence and establishing the brand as a true icon in the world of yachting.
Photographers & videomakers: Alberto Cocchi, Alessandro Guerrieri, Pietro Bianchi, Daniele Molineris, Matteo Zanga, Daniele Caracciol, Alexander Pizzey.
“VOGUE WHITE” CANNOT BE UNSEEN
TT420 Launch
To mark the launch of the striking TT420, we developed a compelling narrative around Invictus Yacht’s newest vessel. It crafted "White Audacia,” a dedicated monograph celebrating the yacht's unique "Personal White" color scheme, and produced a series of video teasers that pulsed with the TT420's inherent boldness. Through a stroke of creative genius, we personified the boat, transforming it into a modern model whose magnetic presence embodies the yacht's audacious spirit. As a result, "Vogue White" becomes a synonymous for unforgettable confidence and allure.
AN EXCLUSIVE COMMUNITY
Invictus People
As part of the brand strategy to get in touch with their audience, we launched and established Invictus People, an exclusive community for those who appreciate the finer things in life – the elegance, the details, the unique allure of the Invictus lifestyle. By sharing their experiences on social media with #INVICTUSYACHT and @INVICTUSYACHT, Invictus owners and enthusiasts alike gain access to this refined group. With Invictus People, relaxation meets sophistication, fun meets elegance, and the open water becomes an invitation to create unforgettable moments with friends, bathed in sun and immersed in the unmistakable style of Invictus Yachts.
Are there really limits to what a human being can do? Or are they just mere impositions of the mind? The unknown remains unknown until it is discovered. The real failure is not trying, giving up, not getting back up after a defeat.
Photographer: Dario Belingheri, Ivan Benedetto, Luca Bettini, Roberto Bettini,
Pietro Bianchi, Ilario Biondi, Carlo Borlenghi, Giancarlo Colombo, Arthur Daniel,
Luis Angel Gomez, Piotr Morawski, Raffaele Origone, Cory Richards, Francesca Sanlorenzo, Luigi Sestili, Rick Tomlinson, Matteo Zanga
Heroes
Simone Moro, Filippo Ganna, Elia Viviani, Thor Hushovd, Alessandro Ballan,
Richard Carapaz, Michel Kwiatkowski, Vincenzo Nibali, Stefano Baldini, Giovanni Soldini
SNAPSHOTS OF ACHIEVEMENTS
Change the Present, Make History
This publication is dedicated to all those people who, with their desire to change the present, have made history. Snapshots of achievements, hard work, pain, defeats and victories. Moments that will remain indelible forever, captured by great photographers.
ADVENTUROUS SPIRIT
In Victories and Defeats
Garmin Italy is there. In victories and defeats. On the wrist of those who have the courage to push themselves further and look to the future with curious eyes and an adventurous spirit. Together with those who never stop.
We have created Invictus Trilogy, a set of three monographs published on an annual basis, with which boating enthusiasts dive to discover Invictus Yacht, its people and its products.
Pietro Bianchi Photography, Matteo Zanga Photography, Paolo Sandolfini Photography
01
People
People is a journey through the creating process of the yachts that wants to celebrate every single person making the project concrete, real. The futuristic images bring the reader to another dimension, beyond the shipyards, beyond the sea.
02
Utopia
When the power of marble meets the lightness of water, utopia becomes reality. Classic and future meet in this second monograph that celebrates the GT320 Versilys, Invictus’ first and only yacht embellished with marble finishes.
03
Audacia
In all its boldness, purity and elegance, white is the protagonist of this monograph at the discovery of the new shade of white, the Vogue White. Boating blends with fashion in a work printed on two different types of papers: one more traditional and another one that recalls the most famous fashion magazines.
In this monograph, the car becomes the exceptional protagonist of a tale printed through the stochastic screening method, which reveals the subtlest shades of the images.
Famous for its elegance and competitiveness, Lamborghini Miura is an icon among supercars. The idea of a monograph was born as an homage to one of the cars that made the history of motorsport.
THE VISION BEHIND THE PHOTOGRAPHY
Design Perfection
Our vision and Pietro Bianchi’s photos match perfectly. The dark background and the play of lights and shadows exalt the car body’s silver.
We developed a monograph that presents Collezione Nove and its outdoor products in a unique way. Specifically, we focused on five pergolas, and we matched each of them with a special natural setting, giving the idea of a shelter in which to find our inner peace. This work is not only a monograph, it is a true sensorial experience.
Anna Fendi’s creativity, passion, and style meet with Christian Grande’s aesthetic research, design, and innovation. Through the pages, the two spirits talk about their perspectives and values that led to the launch of the brand.
EXOTIC GREEN EXPERIENCE
Exotic Green
One of the natural settings we decided to explore is wild nature, which breaks every rule and releases beauty from every corner, every leaf.
CANYON EXPERIENCE
Canyon Rouge
Sometimes it’s nice to let go and forget about habits. We have chosen to express this concept through the image of the canyon: immense, desert, changeable, and eternal at the same time.
OCEAN BLUE EXPERIENCE
Ocean Blue
How light can the horizon line be? With its sense of calm and infinity, the ocean could not but be a stage of our journey at the discovery of new worlds.
We have envisioned a world without borders, where the man lives in harmony with nature and becomes one with it. A simple and accessible world, yet made exclusive by the choices of a few. The boat becomes a means and a place at the same time. Opportunity for exploration and moment for reflection. Experience and sharing beyond customs.
Photographers & Videomakers: Alice Russolo, Alessandro Guerrieri.
The Shooting
A Journey In The Essence Of Sacs Rebel
For the shooting, we embarked on a journey to capture the essence of Sacs Rebel, immersing ourselves in the raw beauty of four different locations. The captivating imagery served as the foundation for Sacs Rebel’s website and catalog, carrying potential owners in a world of boundless possibilities.
The Catalog
A Tactile Experience
The Rebel spirit extends beyond the pages of the catalogue. We meticulously selected a paper that exudes a raw material quality, reminiscent of far-off lands. Intricate hot foil stamping, UV printing, and serigraphy on colored paper further enhance the tactile experience, bringing the Rebel story to life.
ist is one of the reference skiwear brands. For over two decades, it has been transforming the passion for sport into sportswear collections, combining high-quality fabrics, comfort, and design.
Passion for the mountains and speediness blend in Vist Scuderia. We supervised some high-altitude shootings chasing after the athletes around Dolomites’ slopes.
PROFESSIONAL SKIWEAR
#IAMVIST
#IAMVIST is a project of social communication that aims to increase the brand awareness through the partnership with some Ambassadors chosen specifically to communicate the two souls of the brand: the competitive side and the chic one.
FASHION SKIWEAR
Vist Collezione
Vist Collezione brings the professionalism of more than 25 years of experience alongside ski professionals, adding a chic and fashionable touch, typical of Made in Italy.
We chose to represent this collection through photos that are closer to the fashion world.
Circolo 1901 is an Italian clothing brand that stands out in fashion.
It frees the purest and most original essence of any piece, making it authentic, “proudly authentic”.
We have taken care of the positioning of the brand, respecting and highlighting the values it cares about, such as easiness and authenticity. Through our art direction, Circolo 1901 has managed to build an image that reflects its reality: the originality that distinguishes everyone’s daily life.
ART DIRECTION
Creativity
Easiness as a way of being original and modern.
We have curated several shootings and advertising campaigns that enhance Circolo 1901’s philosophy.
SOCIAL MEDIA
Digital Communication
We have started the brand’s social media from scratch, so as to reach the target audience we defined.
In addition, a new website that enhances the quality and values of the brand has been designed.
